Seatrade Cruise Global is the Cruise Industry’s Premier Global Event, bringing together thousands of representatives from cruise lines, suppliers, travel agents and cruise industry partners. The 2017 event took place in Fort Lauderdale during the week of March 13th and had a significant Intercruises presence, including the annual Intercruises Party, a strong team on the exhibition stand and representation on the conference program.
Party Time: Every Monday during the Seatrade Cruise Global week, Intercruises hosts a party for cruise line and industry partners. As in 2016, the party was held at Vibe and over 100 guests attended, including many of Intercruises key contacts and some of the most senior people in the cruise industry.
Show Time: A new stand design meant there were no meeting rooms and a central coffee bar, providing a more relaxed and open feel to the space, complemented by the single, continuous stand graphic, an updated version of the original Intercruises skyline that included more natural landmarks (Originally the YLPW campaign was due to be featured, but this was finally not possible). Over 40 Intercruises representatives utilised the stand for key client meetings.
Speaking Time: Carmen Morosan, Global Shore Excursions Manager, spoke on two conference session panels during the event. The first was entitled Creating the Perfect Shorex Combination and focused on the future of shorex, with Carmen highlighting the current trends, such as Virtual Reality, Exclusivity and Destination Immersion). Carmen also spoke about tour safety during the Safety & Security Summit, explaining some of the processes Intercruises has in place to ensure guest safety.
“Carmen’s presentation and discussion points were excellent – it shows that Intercruises is very much up to date with what is happening in the cruise industry.” Princess Cruises Management