Intercruises’ 2015 advertising campaign that showcases the business’ coverage – new quiz released and two charity donations made on behalf of winners every month.
Full comms plan rolled out for ICNA implementation. Currently drafting global comms plan “What is Triton?”
System development action plan being defined following user survey feedback and fact-finding meetings with other TUI Salesforce teams.
External & internal news blogs that feature stories from Intercruises worldwide teams. Updated weekly
Defined Cruise Line needs / Collating images currently owned by Intercruises from regions / Gap analysis under-way to identify needs and develop plan for obtaining more images / Go-Pro Tour Video Trial completed
Monthly 3-minute video interviews with Intercruises colleagues, including Bea Eering, Bo Madsen, Ilaria de Fabris and Lawrence Pakianathan
All planning is near completion, including appointment of a new stand builder that will provide a 100% cardboard stand. More information http://seatrade-europe.com/
Needs defined with regions / Trials being carried out with different systems / In discussions with TUI Brand Marketing
Ongoing update of all branding, communications and guidelines on the Brand Manual section of the Employee Portal. Monthly updates posted on the Interjournal