Carnival Corp. & plc. has unveiled its latest brand, fathom, which offers cruisers the opportunity to participate in authentic, meaningful projects that help the communities they visit. Tara Russell President of fathom and Global Impact Lead of Carnival Corporation & plc. In this newly created role, Russell will oversee all aspects of fathom, a new brand from Carnival Corporation whose unique business model for sustained impact and lasting development creates a brand with size, scale and global vision that reaches beyond what the world has ever seen.

Trips will begin in April 2016 from Miami to Carnival’s new Dominican Republic port, Amber Cove, where cruisers can participate in a range of activities over four days. The seven-night program will operate on the 710-passenger Adonia, redeployed from P&O Cruises.

Watch the official “about fathom” video below